Fimela.com, Jakarta Successfully introduced a campaign that raised the personalization of drinks for customers, Coffeemezation last year, this year, Starbucks Indonesia back with the same campaign, but with a different concept.
Coffeemezation 2023 Carrying the theme ‘Make Your Drinks Come True’, Starbucks invites customers to share their creative ideas in making their dream drinks come true, as well as win several attractive prizes.
“Craft as one of the pillars of the Starbucks brand is highly emphasized in this campaign because not only do we want to invite customers to think creatively and realize their dream drinks that can be enjoyed in all outlets in Indonesia, but also show the expertise of our baristas to translate ideas. these customers,” said Liryawati, Chief Marketing Officer for PT Sari Coffee Indonesia in Jakarta, Tuesday (13/6).
This campaign starts from April 24 to May 14 by inviting customers to share their creative ideas for their dream Starbucks drink on the official Starbucks Indonesia website. From a total of more than 11,000 submitted submissions, 4 finalists were selected with interesting drink ideas.
“The four were chosen based on considerations from various angles such as whether the story idea was interesting or not, the choice of ingredients, the harmony between the idea and the ingredients, as well as the names of the drinks so that in the end we were able to choose these four finalists,” said Wisnu Putro, Beverage & Whole Bean Category Manager.
Are you curious about the drinks created by the 4 finalists? Come on, see the full explanation below.
